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Protect Yourself from AI Scams
Cybercriminals are increasingly using AI tools such as deepfake videos, voice cloning, and personalized phishing to fraudulently target consumers, including through fake websites and scams impersonating friends or family. Trading standards advise caution, recommending verification of sources and avoiding sharing personal or financial details without proper confirmation. Authorities have created an AI scam watchlist to help identify and prevent these evolving schemes.
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