Dislike for Surveillance Pricing

Legislation targeting “surveillance pricing,” which uses personal data to personalize retail prices, is gaining attention, but experts argue these bans may hinder benefits like lower prices and reduced food waste. Dynamic pricing, a longstanding practice that adjusts prices based on market conditions, is distinct from personalized pricing, and evidence shows it does not increase overall costs. Critics warn that broad prohibitions could eliminate technological advantages and unfairly portray algorithms that can also lower prices and improve efficiency.

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