San Pedro Fish Market Gains from Social Media

The Saturday Morning Fish Market in San Pedro, also known as J Deluca Fish Co., has experienced a significant surge in popularity due to social media exposure. Traditionally operating since the late 1960s and open only on Saturday mornings, the market now attracts up to 2,000 customers weekly, many visiting for the first time. This revival has introduced a younger audience and increased foot traffic, contrasting with industry struggles caused by overfishing and changing regulations.