Haaland's hair tie generates millions of dollars as a popular product

The article discussed the success story of the hair tie worn by star Erling Haaland, which has become a global commercial product worth millions of dollars. Haaland launched a limited edition collection bearing his name in collaboration with the Norwegian brand Kknekki before the 2026 World Cup. This collection achieved high sales, boosted the brand's popularity, and generated annual revenues of approximately $9.3 million. His consistent use of these hair ties has become part of his identity and a successful marketing tool for KKNEKKI, a Norwegian-based brand that produces luxury handcrafted items.

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