Naomi Campbell at North Coast event

Egypt Developments Company, in partnership with Vogue Arabia magazine, hosted an exceptional event at De Bay in North Coast to celebrate the launch of "Atheneum," the latest and final phase of the residential development in the destination. The event featured a live musical performance by Naomi Campbell for the first time in Egypt, alongside DJs such as Gawdat and Adrop, transforming the waterfront into a gathering of music, culture, and fashion. Atheneum is the final phase of the project, designed to reflect a contemporary Mediterranean lifestyle, with walking paths, green spaces, and sea-view residential units with Jacuzzis, along with hospitality and entertainment services. This creates an integrated living destination that combines residence, hospitality, and cultural experiences, reaffirming De Bay’s role in establishing North Coast as a sophisticated global destination.

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