Dar Casablanca transforms Cairo for Autumn 2026

Casa Blanca's Fall/Winter 2026 campaign presents a photographic tribute to Cairo, focusing on the details of everyday life, neighborhoods, and streets rather than traditional tourist landmarks. The house chose to capture the city through the lens of photographer Théo Lieu, who blended scenes of urban and historical life in a way that conveys the city's spirit and its interaction with both luxury fashion and sportswear. The campaign went beyond just showcasing clothing; it aimed to portray Cairo as a living entity that moves and interacts with daily life, moving away from stereotypical tourist images. The city becomes part of the creative narrative of the collection, highlighting the contrast between the past and present, with the inclusion of local talents adding a more authentic and lively touch.

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