Farah: New AI-driven Jordanian Government Face

The Jordanian government has launched its first official digital government spokesperson named "Farah," aimed at facilitating citizens' access to government information and explaining decisions and policies in a simple way through social media platforms, especially Instagram. The virtual character, which appears in a human-like image and speaks directly, is not a real person but is entirely generated using artificial intelligence technologies. The goal of launching "Farah" is to enhance digital government communication, making it faster and more transparent, without replacing the human official spokesperson, Mohammed Momeni, who remains responsible for official statements. The government seeks to use "Farah" as a means to improve public access to information and promote digital engagement, and this approach is part of its broader digital transformation strategy in government communication.

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