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Hublot collaborates with artist Jeff Koons to launch a new collection of luxury watches that combines art and innovative design, aiming to present a fresh perspective in the world of fine jewelry and watches. This partnership seeks to revolutionize the luxury watch industry by blending contemporary art with exquisite craftsmanship, focusing on creating unique designs that cater to various personalities and preferences, whether they favor yellow, white, or pink tones. The company also aspires to stand out in the global watch market by showcasing its products on the red carpet at the Venice Festival 2026 and competing in the GPHG 2026 awards, highlighting four models from Parmigiani Fleurier characterized by advanced technology and innovative designs.
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