Hublot and Koons redefine time

Hublot, the Swiss luxury watch brand, has partnered with American artist Jeff Koons to create watches that combine art and time in an unconventional way. The collection includes two watches: the first, "Classic Fusion Balloon Dog," transforms the famous balloon dog sculpture into a practical watch with designs inspired by childhood symbolism and myth, available in three limited editions of 200 pieces each. The second, "MP-14 Origin by Jeff Koons," is inspired by the origin of the universe and the Big Bang, featuring a central tourbillon mechanism and luxurious materials, with a design reflecting the details of planets and orbits. It is limited to 30 pieces. The collaboration aims to redefine the concept of time from mere measurement to a moving artwork, blending innovative art with the craftsmanship of luxury watchmaking to express creativity and artistic expression.

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