Maha Selim on Drama Industry Crisis

The article addressed the crisis in the drama industry in Egypt, where producer Maha Salim explained that the main cause is attributed to the creators of drama themselves. She clarified that rising costs, including increased demands from artists and the crew, as well as the lack of sufficient marketing opportunities, contribute to reduced artistic production and worsen the crisis. Maha Salim called on all parties—producers and artists alike—to help sustain the industry by reducing costs and working to support the market, emphasizing that the continued existence of the industry is important for many households and to preserve employment. She also mentioned signing contracts with artists Youssef Sherif and Yasser Galal for future drama projects, with the aim of supporting sustainable production.

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