Shire, Jini, and Grace Jones in Moncler Re/Icons Campaign

Moncler's house has launched the new Re/Icons campaign, merging its historical heritage in mountain clothing designs and outdoor techniques with the participation of three stars from different generations: Cher, Jisoo from BLACKPINK, and Grace Jones. The campaign highlights their cultural and artistic influence and reflects its contemporary vision through archive-inspired designs with modern updates. It captures the contrast of personalities and individual identities in diverse cinematic environments. The collection aims to express the brand’s mountain heritage and its musical and cultural impact across generations.

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