Najla Al-Dah Highlights Heritage and Entertainment

The article discusses the efforts of the Sharjah Investment and Development Authority (Shurooq) in developing tourism destinations in a way that preserves cultural heritage and national identity. It emphasizes the importance of balancing the protection of historical sites with offering modern and sustainable travel experiences. The article explains that sustainability encompasses environmental, human, and economic dimensions, with the implementation of engineering and technological solutions that blend modernity with the preservation of heritage privacy. It highlights that success is measured by the quality of the impression left on visitors, focusing on projects such as Malihah, Jebel Faya, and Al-Rafraf Inn. The use of technology is integrated seamlessly to enhance the experience without compromising the visual identity of the sites. Additionally, the article underscores the importance of regulating access to historical locations, like Jebel Faya, to ensure the preservation of heritage, while offering a variety of activities that strengthen the emotional connection between visitors and the region’s cultural identity.

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