World Cup boosts transfer deals to 680M euros

The 2026 World Cup turned into a major platform for the football transfer market, as European and American clubs took advantage of players and their agents being present at the match venues to execute new deals totaling over 680 million euros. The summer transfer period saw the completion of numerous deals, including record-breaking transfers such as Eliot Anderson to Manchester City for 138 million euros, Tottenham Hotspur’s purchase of several players for more than 200 million euros, as well as significant signings by Spanish club Real Madrid, along with German, Italian, and American clubs. This reflects increased commercial activity and a strategic and financial exploitation of the tournament to achieve financial and strategic gains.

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