Global Brands Return to Revitalize Syria's Cosmetics Industry After Years of Absence

The cosmetics industry in Syria has experienced a remarkable development with the return of global brands to the local market after years of absence. This was showcased during the International Beauty, Cosmetics, and Fragrance Exhibition, "World of Beauty." The event hosted 195 companies from Syria and seven Arab and foreign countries, with a focus on improving product quality, updating production lines, and increasing competitiveness by relying on high-quality raw materials and import facilitation. Additionally, collaboration with international partners contributes to knowledge transfer. Expectations are set for the Syrian market to expand and for products to be exported to new markets such as the Gulf region and North Africa.

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