2026 World Cup Boosts Airbnb Rentals as American Hotels Lose Business

The 2026 World Cup has seen a noticeable increase in short-term rentals through platforms like Airbnb, with more than 52,000 new accommodations listed in the host cities, representing a 12% rise compared to the end of June of last year. Despite hotels in the host cities raising room rates by 20%, occupancy rates declined, with some cities experiencing decreases of up to 8.5 percentage points. Meanwhile, Airbnb focused on encouraging homeowners to participate through financial incentives, such as a $750 bonus, resulting in some properties achieving a 78% increase in income compared to previous years, with expectations that these properties will remain active after the tournament.

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