India shifts from Suzuki to luxury

After 40 years of Suzuki's simple cars dominating the Indian market, the company is now shifting towards offering luxury vehicles in response to the rising demand from affluent consumers. Maruti Suzuki's market share once reached around 39%, but as customer tastes changed and income levels increased, competing companies such as Tata and Mahindra began launching cars with sunroofs and advanced technology, leading to a decline in Suzuki's market share. Although the company still makes significant profits, Suzuki's management was slow to respond to the move toward luxury vehicles, only introducing features like sunroofs in 2022—well after their competitors had already done so. To strengthen its position, the company is expanding its research and development teams and launching more expensive and advanced cars, including SUVs, in an effort to regain its market share in the world's largest car market.

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