Coca-Cola Loses Market Share in India

Despite its strong results, Coca-Cola lost some of its market share in India during the second quarter due to rising aluminum costs and a shortage of mid-priced beverage bottles, particularly Diet Coke. The shortage of aluminum cans, following the U.S.-Israeli war on Iran, combined with increased demand for the product, led to supply declines. As a result, the company responded by raising prices and importing larger bottles from Southeast Asia to compensate for the shortfall. Although the company reported high quarterly profits and expects sales growth in 2026, the Indian market still lags behind the Asian region's performance, as the company relies on expanding its mid-priced products to compete locally. It is anticipated that Coca-Cola will regain some of its market share as it continues to address cost challenges and develop its pricing strategies.

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