BYD launches Racco in Japan to compete

Chinese company BYD has launched a new small electric car called Racco in the Japanese market, competing with local models like the Nissan Sakura. The base model, after government support, is priced at around two million yen and features a driving range of no less than 210 kilometers, making it competitive with other Japanese brands that dominate the market due to size efficiency and pricing, which starts at roughly 2.15 million yen before incentives. The company’s goal is to deliver about 10,000 cars and expand its network of dealerships, with plans to introduce hybrid models to boost sales and offer more options to customers.

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