Saudi Sports Investment Reshapes Football

The coach of Al-Ula Saudi Club, José Peseiro, confirmed that the club’s project aims to support cultural and tourism development in the region, in addition to the sports aspect. After nearly two decades of experience in Saudi Arabia, Peseiro took charge of Al-Ula in 2024 and achieved an exceptional points average of 2.47 points per match, placing the team in first place and 8 points ahead of its closest competitors. It was noted that the reasons for the team’s failure to advance to the top league were administrative errors related to players' cards. Peseiro also indicated that the level of competition has significantly improved following Saudi Arabia’s investment in football, with strong infrastructure and high-caliber players. He emphasized his desire to return to coaching in Portugal before ending his career.

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