Saudi Arabia hosts 45 million at events in H1

During the first half of 2026, Saudi Arabia witnessed over 45 million visitors to entertainment events, with an overall satisfaction index of 96%. More than 400 investors benefited from visitor experience measurement tools. Additionally, the sector comprises over 7,200 companies, with more than 2,500 licenses issued, and over 8,500 supervisory visits conducted to ensure the quality of activities, in collaboration with 29 government agencies. These efforts reflect the ongoing development of the entertainment sector in Saudi Arabia, which has become one of the fastest-growing industries in the region and is considered a fundamental pillar of tourism. The total number of visitors to entertainment events surpassed 320 million in less than a decade. The new system for entertainment activities aims to organize and further develop the sector, enhancing its attractiveness for investment, improving the quality of services provided, and contributing to the achievement of Saudi Arabia's Vision 2030 goals.

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