Saudi Arabia's e-commerce has 76.9% shopping rate with women leading

The data shows that Saudi Arabia has experienced a growth in reliance on e-commerce, with online purchase rates reaching 76.9%. Women lead this trend at 85.6%, aided by local stores accounting for approximately 95.3% of purchases, with clothing and footwear favored at 87.7%. The Eastern Province recorded the highest online shopping rate at 85.2%. Additionally, the report indicates high usage of digital government and banking services, with 96% of users engaging with electronic services, led by the regions of Tabuk and Qassim at 98.6%. The digital economy in the kingdom continues to grow, with the communications and technology market projected to reach 199 billion riyals by the end of 2025, reflecting a compound annual growth rate of 8% over the past five years.

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