Middle East Smartphone Shipments Drop 19%

The market in the Middle East region experienced a 19% decline in smartphone shipments during the second quarter of 2026, with total shipments reaching 10.6 million units. This represents the steepest drop since the end of 2025. Price increases, supply constraints, and geopolitical uncertainty have prompted companies to prioritize value and profitability over shipment volume. There was a significant 42% decline in low-priced phones compared to the previous year, as consumers favored higher-priced devices. Shipments of phones costing over $300 rose by 16%, and shipments of devices exceeding $800 reached 1.9 million units, the highest volume ever recorded in the region. Apple continued to perform strongly with a slight growth of 1%, while companies focused on improving profit margins and profitability amid diminished purchasing power.

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