JD Sports lowers profit outlook by 700-800M

British sportswear and fashion retailer JD Sports has lowered its profit forecast for the fiscal year 2026/2027, citing a decline in second-quarter sales in the North American market, which accounts for more than a third of its sales. The company was significantly impacted by diminished consumer confidence, weak sales of heat-resistant shoes, and delays in demand for back-to-school supplies. As a result, store sales decreased by 3.1% over the 13 weeks ending August 1. The company now expects pre-tax profits to range between £700 million and £800 million, compared to its previous forecast of £750 million to £850 million, and £852 million in the prior year. Overall, the market for clothing and accessories continues to perform well.

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