Training gear adds £15m to Newcastle's revenue

Newcastle United expands its commercial portfolio during the 2026/27 season by signing a multi-year agreement with "Sam Ab" for training wear sponsorship, valued at approximately £15 million over the first three years, with an annual payment of £5 million to showcase their brand on the team's apparel. The club also strengthened its relationship with "Nox Hydration," which became the main sponsor of the shirt front for three seasons starting from 2026/27, and the naming rights to the club's training ground, "The Nox," valued at nearly £6 million per year. These deals contribute to diversifying the club's revenue streams, supporting its investment capacity, and achieving financial stability within the framework of sporting regulations, with sponsorship rights distributed among several partners covering apparel, the shirt, and naming rights.

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