Brazil rains threaten luxury coffee

Luxury coffee markets are facing threats due to the declining quality of Arabica coffee crops in Brazil, the world's largest producer of this variety. Heavy rains that swept through coffee-growing regions have delayed harvests and damaged the beans, resulting in a drop in high-quality beans from 30-35% to around 10-15%. This poses a threat to the availability of premium coffee supplies. Additionally, the rainfall has increased the risks of contamination and damage during the drying process, as some areas experienced rainfall levels up to eight times the normal rates, leading to rising prices and market concerns over the declining quality of the coffee available this season. Although total production may be flat or even higher, the overall bean quality remains low, which could have a negative impact on consumer choices and the prices of luxury coffee in the future.

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