Is Italy's football model affecting its popularity

Although Italian clubs achieved revenues of around 3 billion euros in the 2024-2025 season, they still lag behind their European competitors in terms of growth and economic performance. The level of sporting competitiveness for the national team and club performances in European competitions continues to decline, reflecting a gap in financial and investment capabilities. The report indicates that revenue growth in Serie A has been slower compared to leagues such as England, Germany, and Spain. This is partly due to weak stadium investments, underinvestment in infrastructure upgrades, and high losses among clubs, which amounted to a combined 731 million euros in the 2023-2024 season, with debts reaching 5.5 billion euros. Additionally, many clubs suffer from poor utilization of local talent, as fewer than 1.9% of playing minutes are contributed by players under 21, and there is a lack of long-term investment in youth development. This limits their ability to enhance both financial and athletic performance. As Italy prepares to host the European Championship in 2032 in collaboration with Turkey, the question remains whether it can capitalize on this opportunity to rebuild its stadium economy and strike a balance between financial growth and athletic performance to restore its position in European competition.

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