Al Hilal tops Saudi club brands

AlHilal Saudi Club topped the list of the strongest football club brands in Saudi Arabia for 2026, according to the "Brand Finance" report. The club achieved a score of 80.4 out of 100 on the brand strength index, reflecting the club's increasing international prominence through a growing social media following (42.5 million, with more than half outside Saudi Arabia) and expanding global presence thanks to stars like Karim Benzema and Salem Al-Dawsari. Additionally, a successful marketing campaign during the club’s participation in the 2026 Club World Cup contributed to this growth. Al Nassr ranked second with a score of 79.8 points, benefiting from its passionate fan base and the presence of star player Cristiano Ronaldo. The club’s popularity and strategic investments have played a key role. Al Ahli came in third, followed by Al Ittihad in fifth place—a position impacted by a decline in the latter’s performance in the league. The four leading clubs are distinguished by substantial investments from Saudi Arabia's Public Investment Fund, reflecting strategic financial approaches that have improved fan engagement and enhanced the international value of these clubs. This aligns with Saudi Arabia’s preparations to host the 2034 FIFA World Cup, aimed at strengthening Saudi football’s global presence.

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