Akzel Springer Names Middle East GM

Axel Springer announced the appointment of Frank Malberg as General Manager for the Middle East region, based in Abu Dhabi, starting October 1, 2026. This marks the company's first direct presence in the UAE. The move aligns with its strategy to strengthen communication with the local market and explore new growth opportunities and partnerships in the technology sector, particularly in artificial intelligence and digital models. The company plans to invest in "The Circuit," a network dedicated to business and technological trends in the region, aiming to become a leader in AI-supported digital journalism. Currently, the UAE is a vibrant hub for technology and investment, and Axel Springer seeks to leverage this environment to expand its operations in the region.

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