Why Chickens Lead Meat Consumption

The article highlights that chicken has become the most widely consumed and produced type of meat worldwide, surpassing pork due to rising global demand and rapid industrial processing. The global consumption of chickens increased from 48.3 billion birds in 2006 to 76.2 billion in 2023. Brazil is expected to lead meat exports with 4.9 million tons in 2024, compared to 910,000 tons in 2000. The growing demand is driven by consumer preferences in both emerging and developed markets, supported by rising beef prices, the proliferation of protein-rich diets, and the hospitality industry's benefits from these trends. However, the expansion faces challenges such as avian influenza, pollution, and local opposition to industrial farms. Despite these hurdles, poultry consumption is expected to continue growing, with predictions that by 2032, chicken meat could account for over 41% of global protein consumption.

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