Playhera Saudi Unveils First Products in Riyadh

The Riyadh Monetary Authority announced the successful launch of the regional version of the game "Prime Rush" by the Saudi company Playhera, as part of the initiatives of the Creative Neighborhood in Riyadh. This aims to enhance the city's position as a hub for business and creative industries, enabling companies to access regional markets. This achievement results from strategic partnerships with the private sector and reflects the growth of Riyadh's creative sector, which currently includes 28 companies across media, culture, and technology fields. It contributes to building a sustainable knowledge-based economy and strengthening the city's competitiveness regionally and globally.

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