TCL sues Samsung over Mini LED ads

TCL, the Chinese company, has filed a lawsuit against the American company Samsung in a federal court in Los Angeles, accusing it of misleading advertising regarding "Mini LED" televisions. TCL claims that Samsung engaged in deception by marketing "M Model" TVs as using "Mini LED" technology, while these devices do not incorporate the technological advancements associated with that technology and are sold at prices lower than genuine Mini LED sets. TCL asserts that it outperformed Samsung in the sales of Mini LED televisions in the United States during 2023 and 2025, and that Samsung relied on less advanced, proprietary devices to promote Mini LED technology in order to benefit from their competitive prices. This practice, TCL argues, misled consumers and negatively impacted its sales and market reputation.

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