Roblox Aiming to Boost Saudi Developers

Roblox plans to increase the number of Saudi developers and to transform a portion of players into content producers and game creators on its platform, with a focus on strengthening the content creation industry in the region. Saudi Arabia is the largest gaming market in the Middle East, where 67% of its population play video games. The number of daily active users on the platform has more than quadrupled over the past five years. The company projects that the value of the video game market in the Middle East and North Africa will reach approximately $7 billion by 2028, with a 83% growth in content creators between 2020 and 2025, alongside support for career opportunities in the field and the establishment of a regional headquarters in Saudi Arabia. Additionally, it has launched platforms aimed at children aged 5 to 15, and aims to develop local developers' skills and increase their revenues, citing successful Saudi developers whose games have surpassed 300 million players worldwide.

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