Shein targets acquisitions for growth

After listing its shares on the Hong Kong Stock Exchange, Shein demonstrated a strategic shift towards boosting growth through acquisitions of new brands, particularly in the fast fashion sector. The company announced plans to purchase the American brand Everlane for $80 million, aiming to expand its business model to include brands integrated into its supply chain and logistics network. Despite the stock price dropping by more than 20% after the listing, the company is investing in expansion programs like "Accelerator," which helps brands grow quickly through manufacturing and distribution services, with the goal of counteracting sales slowdown and achieving sustainable growth.

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