Audī introduces compact car to face Chinese competition

Audi has launched a new small electric vehicle to strengthen its presence in the small car market in Europe, aiming to address increasing Chinese competition and its limited markets. The car, unveiled in Paris, boasts high efficiency, consuming 12.8 kWh per 100 kilometers, and has a range of up to 646 kilometers. It is produced at the Ingolstadt factory in Germany, with deliveries expected to begin in December. This move comes amid a 7% decline in Audi's annual sales in the first half of 2026 and the impact of customs tariffs on demand. The company is also seeking to solidify its position in the European electric car market despite economic challenges and inflationary pressures on the Volkswagen Group.

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