Turkish Airlines funds Liverpool jersey with £300M

Liverpool Football Club has signed Turkish Airlines as its main partner starting from the 2027-2028 season, in a deal valued at over £300 million over five years. The Turkish Airlines logo will appear on the front of both teams' shirts, marking the first change in the club’s main sponsorship partnership in 17 years, following the end of Standard Chartered Bank’s contract in the 2026-2027 season. This agreement is part of a collaboration that links two global brands, highlighting the club's international presence and the company's international activities in connecting continents and cultures.

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