Deloitte predicts 4.8% holiday sales rise

Deloitte forecasts holiday season sales in the United States to grow between 4% and 4.8%, reaching a total of $1.70 to $1.71 trillion, up from $1.63 trillion last year. This growth is attributed to an increase in disposable income for spending, estimated between 4.5% and 5.2%, despite consumers continuing to seek discounts and relying on selective shopping across digital channels. Additionally, predictions indicate that e-commerce sales will grow between 7.5% and 8.4%, reaching approximately $317 billion, as the shift to online shopping persists in search of better prices and easier comparisons. The holiday season is a critical period for U.S. retailers, as consumer spending during this time—including Thanksgiving, Black Friday, and Cyber Monday—is tested amid pressures to balance enticing offers with maintaining profit margins.

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