Sir Announces Saudi Electric Car Launch

SIR National Cars has launched its first electric vehicles in the Kingdom, marking the debut of the first Saudi brand for automotive manufacturing and original technology equipment. The launch includes both sedan and all-wheel-drive models, with the official release scheduled for September 21, 2026, during a global event. The company's goal is to support Saudi Arabia's Vision 2030 by boosting the advanced industrial sector, with an estimated contribution to GDP of around 30 billion riyals (8 billion dollars). It also aims to create 30,000 jobs and reduce reliance on imports by increasing local content to 45% by 2034. The company was founded as a partnership between the Public Investment Fund and Foxconn, with efforts focused on developing an ecosystem that brings together Saudi expertise and global knowledge. Strategic local and international partnerships are in place to support local manufacturing and achieve industrial transformation and sustainability goals.

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