41% Rise in F1 Tech Spending

Formula 1 has experienced a major technological revolution that has contributed to unprecedented growth in its commercial revenues. Corporate spending on technology increased by 41%, reaching $769 million, with greater investments in artificial intelligence and data technologies to enhance race strategies and predict faults. In 2025, F1 generated $2.54 billion in sponsorship revenue, representing a 22% year-over-year growth, which allowed it to surpass the NFL in the rankings of highest-revenue sports and move closer to leading in market value in the near future. The growth is driven by a broad network of partnerships, including 382 commercial deals and 358 brands, with rising interest in technology, finance, and leveraging investment opportunities in cloud solutions, sustainability, and cybersecurity.

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