Brazil Cup rights surge 80 percent

Sports broadcasting entities "Globo," "ESPN," and "Prime Video" (owned by Amazon) intend to purchase the rights to broadcast the Brazil Cup football tournament over a four-year cycle, at a value exceeding 4 billion Brazilian reais (more than $800 million). The deal also includes the rights to the Brazilian Super Cup. This is the largest transfer in the history of Brazilian football, with its value increasing by 80% compared to the previous contract due to changes in marketing policies and increased content offerings. The deal will see 157 matches broadcast annually, broadening the audience and enhancing the commercial value of the tournament. The Brazilian Football Confederation confirmed that this new model will increase the coverage of matches on free-to-air channels, allowing for wider viewership and expanding the fan base.

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