Apple relies on Siri to boost iPhone 18 sales

Apple has launched iOS 27 for iPhone devices, which includes a redesigned version of its AI-powered smart assistant, Siri. The new assistant is still in the beta testing phase and requires users to activate it through settings, with the possibility of being placed on a waitlist for access. Apple is focusing on enhancing Siri's capabilities to handle personal data—such as messages and calendar information—more intelligently. It can now respond in a more natural and interactive manner, with multi-language support expected in the coming months. Apple relies on smaller internal models combined with private cloud computing technology to process complex requests. The company has also imposed daily limits on certain AI features, with the potential to implement fees for expanded usage in the future. This development comes ahead of the anticipated launch of the iPhone 18, which Apple promotes as ideal for AI applications thanks to its fast chips and on-device personal data storage.

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