L'Oréal overtakes LVMH on the Paris Bourse

L'Oréal has overtaken LVMH, the owner of the Louis Vuitton brand, to take the lead in the French market due to a downturn in the luxury goods sector following years of weak sales and profits. At the close, L'Oréal's market value reached approximately €203.17 billion, surpassing that of LVMH, which stood at €202.05 billion for the first time since 2017. This shift is attributed to a slowdown in demand for luxury products in markets like China, while L'Oréal demonstrated strong performance in the first half of 2026, with sales increasing by 5.8%, expanding into emerging markets, and investing in technology and artificial intelligence. This reflects a shift by investors toward more resilient consumer sectors with sustainable growth.

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