Euronews Head on AI and media truth

Reports indicate that artificial intelligence represents the biggest transformation currently facing the media sector, fundamentally changing how newsrooms verify and publish information. Experts have confirmed that the challenges include combating misinformation, especially with the increasing use of deepfake technologies, and the importance of human verification to maintain the credibility of news and public trust. Data shows that 68% of Euronews users trust its content, compared to 37% for news in general, and 20% for AI-based news, highlighting the need to strike a balance between leveraging technology and upholding core journalistic principles.

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