Why luxury watches favor high-tech materials

The luxury watch industry is shifting towards adopting high-tech materials instead of gold and steel, aiming to meet the demands of customers who prefer modern designs and unconventional metals that offer functional benefits such as corrosion and impact resistance, as well as lightness, all while maintaining visual appeal. Materials like quartz fiber, ceramics,pressed carbon, and other innovative substances with fanciful names have been developed to reflect a modern trend in the concept of luxury, focusing on performance and innovation rather than traditional classic materials. The use of these materials is also part of brand strategies to enhance distinction and reduce reliance on precious metals, amid a divide between the demand for timeless, traditional designs and those incorporating advanced technologies that emphasize modernity.

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