Jidia grows in Saudi digital payments

Ghadaia Saudi Arabia, a company specialized in payment technologies, announced the enhancement of its service ecosystem in the Saudi market by adopting the National Payment Gateway (NPG eMSP) for processing e-commerce payments, and implementing the acceptance of payments via smartphones (Ghidaia SoftPOS) with the MPoC system. Additionally, the company has completed the technical requirements to offer Tap to Pay for contactless payments on iPhone devices. These steps are part of the development of an integrated digital financial solutions system connected to the national infrastructure, aiming to support the rise of e-commerce, which recorded increased activity—transaction values through Mada cards reached 325.2 billion riyals in 2025, a 65% increase compared to the previous year, with the number of transactions rising to 1.77 billion. The company emphasizes its investment in advanced technical infrastructure to enhance payment processing efficiency and provide flexible, secure payment options, in response to the growing market needs, changing consumer behaviors, and evolving merchant requirements.

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