Al Hilal Saudi valuation may set a market benchmark

Saudi Kingdom Holding Company has secured an investment deal worth 840 million Saudi Riyals to acquire a 70% stake in Al Hilal Saudi Club, raising the club’s total valuation to approximately 1.2 billion Riyals in equity and 1.4 billion Riyals in enterprise value. This transaction represents the first actual valuation of one of the largest Saudi clubs, providing an indicator of the market value for major sports assets in the kingdom. It will serve as a reference point for valuing other clubs such as Al Nassr, Al Ittihad, and Al Ahli, especially amid the expanding privatization projects. Although the club’s annual revenues are close to 1.27 billion Riyals for the 2024-2025 season, its valuation is estimated at roughly one times its revenue. The equity multiple has increased to around 31.7 times, driven by factors like brand strength, fan base, and future commercial opportunities. The success of this investment depends on the club’s ability to boost cash flows and enhance operational efficiencies, as its future value will hinge on accumulated financial and commercial performance. This assessment may influence future valuations of other clubs and support the ongoing privatization efforts within the Saudi sports sector.

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