Asian football sites hit 2.33B views

The Asian Football Confederation's digital platforms experienced an annual growth rate of 8%, reaching a total of 37 million followers across nine different platforms. The "Facebook" platform led with 9.1 million followers, showing an 11% increase, while the "Threes" platform saw the highest growth rate at 25%, followed by "Duvein" with a 14% increase. Women's football tournaments achieved record-breaking metrics, with the AFC Women's Asian Cup generating unprecedented numbers: over half a billion impressions and 116.4 million video views, representing increases of nearly 95% and 57%, respectively, compared to 2022. Men's tournaments, including the AFC Champions League, also saw significant boosts in impressions and views, with increases reaching up to 48%. The AFC Live App now serves more than 541,000 users and features new interactive capabilities in preparation for the 2027 Asian Cup.

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