Apple broadens presence in smart homes

Apple is scheduled to reveal its new strategy to strengthen its presence in the smart home market on October 13. This will include the launch of a new home control device with the code name J490, as well as an update to the HomePod Mini speaker for the first time since 2020, and the debut of a new TV streaming device, Apple TV, since 2022. Apple's goal is to integrate control devices, entertainment, and services within a unified ecosystem to enhance its digital and home presence, amid fierce competition from Amazon and Google. This move is part of the company's efforts to expand its home ecosystem and connect devices with artificial intelligence technologies and security services, aiming to turn the home into a component of its comprehensive digital system.

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