International hotels target Syrian tourism

Global and regional hotel companies are preparing to enter the Syrian market and expand their investments, leveraging the country's historical and coastal assets despite security challenges and weak infrastructure. Accor is currently in advanced negotiations regarding two projects, while Wyndham and Ferminor are exploring opportunities in Damascus and along the coast, including converting historic buildings into small hotels. In terms of tourism, Syria has seen a significant increase in visitor numbers during the first half of 2026, reaching 3.52 million visitors—up 111% from last year—with a heavy reliance on Syrian expatriates, who accounted for over 60% of visitors. Additionally, Emirati and international companies, such as Emaar and Eagle Hills, have signed agreements to develop real estate projects worth billions of dollars. They believe that Damascus still has the potential to attract tourists thanks to its rich history, despite ongoing security and service challenges that hinder the widespread development of the tourism sector in the country.

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