Purple Potato Report from Al-Eqtisadiah

The main part of the article discusses how purple potatoes, or "Oob," have become a global trend, spreading from Los Angeles to London and Seoul. This is due to their striking purple color, which has attracted the attention of consumers on social media and increased demand. However, Filipino farmers, most of whom are small-scale producers, are facing difficulties in meeting this rising demand because of declining production and the fact that cultivating these potatoes takes nearly nine months. This lengthy growing period hampers their ability to keep up with the international market.

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