EuroLeague valued to rise €7.9bn

The European Basketball League Committee plans to double the value of clubs and the competition over ten years through an expansion strategy based on a branding model. It is expected that the value of clubs will rise to €5.4 billion ($6.07 billion), and the league's total value will reach €7.98 billion, representing a 5.7-fold increase from its current worth. The plan includes distributing €3.4 billion to the clubs over the decade, with annual revenues reaching €648 million by the tenth year. Although it has received offers from the American basketball league, it has refused to collaborate with it but remains open to future partnership possibilities, aiming for significant expansion and the potential to compete with the NBA in Europe.

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